PONG is a collaborative Unity game project created by Next Lab’s Game Engine Guild, exploring incremental mechanic evolution within a classic arcade format. Each round begins as standard Pong, but every subsequent level introduces a unique gameplay gimmick—altering physics, controls, objectives, or level rules. These gimmicks do not stack; instead, each level has its own…

The Next Lab Game Engine Guild’s take on Conway’s Game of Life turns a classic math toy into an interactive, kaleidoscopic sandbox built in Unity. Instead of a single “alive vs dead” state, cells can take on multiple colors—each with its own ruleset and behavior. The result is a deterministic but endlessly surprising system: swirling,…

WESTMARC and the City of Surprise partnered with ASU Next Lab to create the first digital twin of the City of Surprise, targeting both investors and residents. The digital twin includes two key features: City Data View, a 3D map with real-time ArcGIS/Esri data, and Street & Ground Views, allowing users to navigate Elm Street…