Marketing/Digital Storytelling
Overview
The Marketing and Digital Storytelling Guild collaborates with all teams and guilds to communicate Next Lab’s mission and values. Through engaging digital content, storytelling, and creative events, we share impactful narratives that inspire our community and highlight innovation. This guild fosters connection, celebrates achievements, and helps build a thriving, future-focused ecosystem.
Guild activities
The Marketing and Digital Storytelling Guild creates compelling content, collaborates across guilds, manages campaigns, and organizes events to share Next Lab’s mission and inspire engagement. Some of the guild’s activities include:
- Create digital content: Design compelling visuals, videos, and written materials that communicate Next Lab’s mission and achievements.
- Collaborate across guilds: Work closely with other teams to capture and share their stories through innovative media.
- Plan celebrations and events: Organize upskilling sessions, community events, and milestone celebrations to enrich engagement.
- Manage social media: Develop and execute strategies to share our story and connect with broader audiences online.
- Build campaigns: Craft storytelling campaigns that spotlight Next Lab projects, initiatives, and values.
- Support branding efforts: Ensure consistency and alignment in messaging across all communication channels.
- Gather and share feedback: Collect community insights to continuously refine content and storytelling approaches.
Educational and career benefits
Joining the Marketing and Digital Storytelling Guild offers transformative opportunities to enhance your education and career:
- Practical experience: Craft impactful narratives, manage campaigns, and create real-world digital content.
- Skill development: Build expertise in storytelling, graphic design, video editing, social media, and event planning.
- Portfolio building: Produce professional materials to showcase creativity and strategic thinking.
- Collaborative learning: Partner with interdisciplinary teams to foster collaboration and shared growth.
- Networking opportunities: Connect with professionals and peers in marketing, branding, and media.
- Leadership growth: Lead projects and develop skills by managing campaigns and events.
- Future-ready expertise: Prepare for careers by mastering tools and techniques in marketing and media.
Learning opportunities
The Marketing and Digital Storytelling Guild offers diverse learning experiences that prepare you for creative and strategic roles in the modern workplace:
- Storytelling techniques: Learn how to craft compelling narratives that resonate with diverse audiences and amplify impactful messages.
- Digital media creation: Gain proficiency in tools like Adobe Creative Suite, Canva, and video editing software to create high-quality visuals and videos.
- Social media strategy: Master the art of engaging audiences through content planning, platform analytics, and trend-based strategies.
- Event management: Develop skills in organizing, promoting, and executing memorable community events and celebrations.
- Campaign development: Learn to build and manage integrated marketing campaigns that align with organizational goals.
- Data-driven insights: Explore how to gather, interpret, and apply audience feedback and analytics to improve communication strategies.
- Branding fundamentals: Understand the principles of maintaining a cohesive and impactful brand identity across multiple channels.
How to join
At Next Lab, our guilds are communities of practice that bring together people from diverse backgrounds to explore, experiment, and collaborate on cutting-edge projects. Whether you are a student, faculty, or industry professional, there’s a guild for you.