WESTMARC and the City of Surprise partnered with ASU Next Lab to create the first digital twin of the City of Surprise, targeting both investors and residents. The digital twin includes two key features: City Data View, a 3D map with real-time ArcGIS/Esri data, and Street & Ground Views, allowing users to navigate Elm Street…

Next Lab studio associates are using ChatGPT to create detailed user personas for testing projects to enhance partner engagement and demonstrate practical use cases. These personas are developed based on Arizona demographics and the behaviors, interests, and motivations of target audiences. The team employs a personalized storytelling approach by illustrating how these imaginary users would…